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Sky Q - All of You

Patnering with Sky Q

we played a pivotal role in their ‘All Of You’ campaign. This initiative brought together over 50 of the UK’s top influencers to showcase the diverse and personalised content available on Sky Q, reaching millions and celebrating the unique facets of individual personalities. Through engaging visuals and creative storyboards, we highlighted how Sky Q caters to varied tastes, making it the ultimate solution for personalised entertainment.

Brief

Sky TV tasked us with developing a creative campaign for their Sky Q service that highlighted its ability to centralise diverse content in one place. The aim was to demonstrate how Sky Q simplifies access to a broad range of entertainment, catering to varied personal tastes.

Approach

We collaborated closely with Sky TV to craft a campaign that felt authentic and engaging. Our team provided the storyboard and images that inspired influencers, guiding them to create Instagram carousels and stories. These posts were designed to reveal different facets of their personalities through their unique Sky Q usage.

Challenges

A key challenge was to authentically portray the wide range of content available on Sky Q without making the imagery appear cluttered or overwhelming. Additionally, we needed to ensure that the content resonated with a broad audience, showcasing the system’s ability to meet diverse entertainment needs.

Solutions

To address these challenges, we curated scenes that naturally incorporated Sky Q into various aspects of daily life. By focusing on specific themes such as family movie nights, solo binge-watching sessions, and music discovery, we effectively showcased the platform’s versatility. Our imagery and storyboards were designed to be relatable and engaging, emphasizing ease of use and variety.

Results

The campaign featured over 50 of the UK’s top influencers and reached millions of viewers across the UK. Through authentic and personalised content, the campaign successfully showcased the ease and versatility of Sky Q, generating significant engagement and positive feedback.